The Fashion Revolution week, from 19 to 25 April 2021: How to take part to the movement


What is it and how was created the Fashion Revolution Movement?

The Fashion Revolution took place for the first time as a protest after the 24 April 2013 when the Rana Plaza (Bangladesh) factory collapse, which killed 1,138 people and injured more than 2.500. The Fashion Revolution global movement aims to raise awareness among consumers about their purchasing habits for a fairer and more ethical fashion industry. Every year the Fashion Revolution has organized a week of events, talks and initiatives to discuss future of fashion industry and the changes that this sector must put in place to be more inclusive and more respectful of the people and the environment. 

How to take part? 

The best thing you can do is to inform yourself about what really hide the fashion system and which are the small changes you can do in your everyday life. Such as buying less and buying sustainable products. 

One of the Fashion Revolution week’s initiatives is to share a selfie of yourself wearing a backwards garment, and post it on social media asking brands “Who made my clothes?”

This help call major fashion brands and retailers to publicly disclose the processing facilities and textile mills in their global supply chains. 

You can also share one of these posters and hang it up to your window or share it on your social media. These four posters are made by four different artists around the globe:

  • Human Nature ; Poster created by Jungeun Lee, a Graphic designer from South Korea, living in The Netherlands. 
  • Protect people, protect planet; Poster created by Kissi Usski, an Illustrator & artist based in    Vilnius.
  • Who Made My Clothes?; Poster created by Jada Bruney, a London based artist/designer.
  • Human Rights and the Rights of Nature; Poster created by Meg González, an artist and maker based in Anaheim, California.

You can download the posters here. And on the official site of the Fashion Revolution you can follow and participate to interesting events and talk or download a selection of publications and resources to help you get informed, learn about the key issues facing the fashion industry and discover solutions to empower workers, conserve resources and embed creativity into fashion activism.

Would you take part of the movement? You are needed.